Do you have a framework you’d take a client through to work on the positioning? I’d love to walk through that exercise. And why has NVRMND never been used. That’s a killer concept!!
I have a few frameworks I lean on, Mr. Watkins. It really depends on the project and the brand.
Once I have a good understanding of the business, its audience, and how it's currently positioned, I can usually determine which framework makes the most sense. Sometimes it's simply about sharpening the current positioning. Other times, it's about repositioning altogether.
DWatt, you and I can catch up offline. I'd welcome that opportunity because I consider your baby, ABBEYDALE, one of the best positioned concepts I know.
For anyone else curious about these frameworks, or interested in a brand or positioning audit, shoot me a DM on LinkedIn or at the brand new PLYN GLTY IG account.
Do you have a framework you’d take a client through to work on the positioning? I’d love to walk through that exercise. And why has NVRMND never been used. That’s a killer concept!!
I have a few frameworks I lean on, Mr. Watkins. It really depends on the project and the brand.
Once I have a good understanding of the business, its audience, and how it's currently positioned, I can usually determine which framework makes the most sense. Sometimes it's simply about sharpening the current positioning. Other times, it's about repositioning altogether.
DWatt, you and I can catch up offline. I'd welcome that opportunity because I consider your baby, ABBEYDALE, one of the best positioned concepts I know.
For anyone else curious about these frameworks, or interested in a brand or positioning audit, shoot me a DM on LinkedIn or at the brand new PLYN GLTY IG account.
LI: https://www.linkedin.com/in/playingguilty
IG: https://www.instagram.com/plynglty/