In search of life’s [im]perfect soundtrack …

PLYN GLTY is an ongoing exploration of entrepreneurship, leadership, strategy, brand positioning, and niche cultures.

I write for founders, operators, athletes, creators, and those drawn to ideas emerging from the margins.

Brandon Cullen


In Conversation

Some ideas are better written. Others are better discussed.

Conversations with founders, operators, athletes, and creators exploring the ideas shaping entrepreneurship, leadership, strategy, brand positioning, and niche cultures.

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In Rotation

Music has always been part of how I think, write, and process the world. This playlist is updated regularly with whatever is in question & in consideration.

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About Brandon

Brandon Cullen is an entrepreneur, brand builder, and former professional hockey player. As cofounder of MADabolic, he helped build one of the fitness industry’s most distinctive franchise concepts, an experience that continues to shape his perspective on business, leadership, and culture.

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PLYN GLTY is a collection of essays exploring entrepreneurship, leadership, strategy, brand positioning, and niche cultures.

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