In search of life’s [im]perfect soundtrack …
PLYN GLTY is an ongoing exploration of entrepreneurship, business strategy, brand positioning, and niche subcultures.
I write for founders, operators, athletes, creators, and those drawn to ideas emerging from the margins.
BC
About Brandon
Brandon Cullen is an entrepreneur, brand builder, and former professional athlete.
As cofounder of MADabolic, he helped build one of the fitness industry’s most distinctive franchise concepts, growing the brand from a single location to more than 45 locations across North America. Today, he remains a minority shareholder.
As the creator of PLYN GLTY, Brandon explores entrepreneurship, brand positioning, leadership, and niche cultures. Drawn to difficult conversations and unconventional thinking, his work reflects a belief that enduring brands are built through clarity and conviction.
